Decor31
Key Results
The Context
Every project begins with a core problem. Here is how we tackled it.
The Challenge
Decor31 had a world-class physical portfolio but a fragmented digital presence. Leads were slipping through the cracks due to a lack of organized CRM integration and slow-loading asset galleries.
The Solution
We engineered a 'Visual-First' architecture that showcases high-resolution interior designs with extreme performance. Integrated with a custom lightweight CRM, the platform now captures and qualifies leads automatically.
"Falnix understood our need for aesthetics. The site is beautiful, but the lead management tool is the real game-changer for our sales team."
Design Ecosystem
Digital Showroom
An immersive, high-performance portfolio showcasing high-resolution interior projects with zero layout shift.
Lead Command CRM
A specialized internal tool for capturing website inquiries and automatically categorizing them by budget and timeline.
Procurement Portal
A shared collaborative space for clients to view project phases, material selections, and budget approvals.
Style Profiler
An interactive lead-generation engine that uses visual queries to help clients identify their interior design aesthetic.
Behind the Build
Translating physical beauty into a digital experience required extreme focus on asset delivery and lead data.
HD Asset Optimization
Custom image processing pipeline to serve 4K interior photography without sacrificing mobile performance or SEO scores.
Qualification Logic
Developed an automated scoring system for inbound inquiries based on project complexity and budget parameters.
Zero-Leak CRM
Engineered a robust form-to-CRM bridge that ensures every inbound lead is tagged, tracked, and assigned in under 5 seconds.
Phased Project Tracking
A custom project management layer built to give high-net-worth clients visibility into their interior renovation progress.
Project Gallery
Explore the visual journey of this project
