Shadiglam
Key Results
The Context
Every project begins with a core problem. Here is how we tackled it.
The Challenge
Shadiglam needed to scale from manual Instagram DMs to an enterprise booking system while maintaining a boutique, elite user experience for high-ticket clients.
The Solution
We engineered a sophisticated Next.js platform that automates artist allocation, payment escrows, and real-time schedule management, removing 100% of human error from the booking funnel.
"Falnix transformed how we do business. We went from chaotic DMs to a fully automated system. Our revenue has grown significantly since launch."
Beauty Ecosystem
Client Booking Portal
A high-end experience for discovering and booking premium makeup artists with instant availability verification.
Artist OS
A dedicated mobile-first dashboard for artists to manage their appointments, portfolios, and earnings in real-time.
Sales Command Center
An internal administrative tool for lead qualification, centralized booking management, and growth analytics.
Notification Engine
Automated WhatsApp & SMS layer for booking confirmations, reminders, and client feedback cycles.
Behind the Build
Moving beyond a simple directory required solving complex scheduling and trust problems.
Artist Allocation Algorithm
Custom logic to prevent overlapping bookings and optimize travel routes for multiple simultaneous event locations.
Atomic Availability Sync
Real-time state management ensuring that service availability is updated across the platform in under 100ms.
Luxury UI Framework
Developed a custom design system with subtle motion and premium typography to resonate with high-ticket wedding clients.
Transactional Escrow
A secure payment flow that handles initial deposits, milestone payments, and vendor payouts within a single unified ledger.
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